The Mind Marketing method

Your company's marketing, finally with a method.

MIND Method: Map, Integrate, Navigate and Develop

We understand the company from the inside.

Four stages that take your company from improvisation to a measured plan. Understand the company, organize the data, set the strategy and execute, with one Mind specialist accountable for each stage.

See the four stages Why it works

Why a method

Most agencies know very little about your company. That's where things go wrong.

We hear the same four sentences from almost every business owner who comes to us. Each stage of the MIND Method exists to solve one of them.

What we hearThe agency showed up and started posting right away.

Nobody understood what the company sells, what has worked and what hasn't.

MStage 1Map solves it What we hearI don't know where my customers come from.

Broken tags, untracked WhatsApp, leads that never reach the CRM. Without reliable data, every plan is a guess.

IStage 2Integrate solves it What we hearEvery month is a new idea.

Without strategy, goals or a budget split per front, marketing becomes a series of loose bets.

NStage 3Navigate solves it What we hearEverything looks just like the competition.

Generic content that could belong to any company in the industry.

DStage 4Develop solves it

The four stages

From diagnosis to execution, with one accountable specialist at each stage.

Stage 1 · Diagnosis

Map

We understand the company from the inside.

Mind doesn't start with a post. We visit the company, preferably in person, because a lot gets lost on a video call. We listen to the people who run the day-to-day, gather what has worked, what hasn't and what already exists, and build the client memory: the single source every following stage reads.

There's no strategy here yet. Map describes the company as it is today, with no “ideally”. Every piece of information gets an origin: provided by the client, verified by Mind or researched by Mind, always with a source.

Sample company map11 blocks · stage of each area

Partnerships

Validate

Structure

Mature

Image

Mature

Offer

Scale

Relationship

Mature

Marketing

Validate

Audience

Mature

Costs

Mature

Sales

Mature

Revenue

Scale

Market

competitors, industry and trends

• critical blockThe company's stage is that of its most lagging critical block

Company stageMature

DeliverableClickable company map, customer maps by audience and the market radar

HowBriefing meeting, preferably at the company, and research in public sources

GEODiagnosis of what ChatGPT, Gemini, Claude and Google say about you and your competitors

Stage 2 · Data and tools

Integrate

We organize the data and the tools.

It's the link almost everyone skips. We connect the Map memory to the tools and data: who owns each account, whether the pixel fires, whether WhatsApp clicks are tracked, whether leads reach the CRM. Then we gather the history and build the funnel baseline: traffic, leads, conversion, cost per lead, ticket and repeat purchase, each number with source and period.

We start with the quickest, highest-impact fixes. The plan only starts when the data is reliable.

Sample data reportstatus of each tool

Google Analytics 4 and Tag Managerfiring
Meta Pixel and conversionsfiring
WhatsApp clickno event
Leads reaching the CRMlosing 30%
Search Console and Google profileconnected
AI presence (Georgye)monitoring

ReadyReady with fixesNot ready

Next stepfix the CRM before investing more

DeliverableData report, funnel baseline and readiness assessment

HowAccess inventory (no passwords), site tests, channel audit and data review

GEOAI citation monitoring connected to Georgye, Mind's GEO platform

Stage 3 · Strategy

Navigate

We set the strategy and the goals.

With the map and the real numbers, we define where to go. The strategic plan covers a quarterly cycle: the first month builds the structure, the second launches and the third optimizes. The goal sits at the end of the cycle, where we want to be in three months, not in a made-up monthly number.

Each contracted front becomes an objective sheet: the problem holding it back today, the bet, how we'll do it, what's out of scope and how we measure. The plan goes through critical review before it reaches the client.

Sample strategic plan3-month cycle goals

Quote requests/monthtoday 85120+41%

Cost per leadtoday R$ 140R$ 95−32%

Site conversion ratetoday 1.2%2.5%+1.3 pts

AIs citing the brandtoday 1 of 44 of 4GEO

Cycle budget · R$ 30K

GEO and SEO 35%Google Ads 35%Meta Ads 20%Content 10%

Target at end of cycle120 requests/month

Front: Search and GEO
Problem: The brand appears in 1 of 4 AIs; competitors, in all of them
Bet: Be the answer to “best industrial maintenance” in the region
Out of scope: Generic blog with no proprietary data
How we measure: Visibility and average position on Georgye, quote requests

DeliverableStrategic plan: positioning, goals, budget per front and month-by-month plan

HowOnly the contracted fronts, validated with the strategist before reaching the client

GEOThe questions where the brand needs to appear in AI, in priority order

Stage 4 · Execution

Develop

We execute, measure and adjust.

We execute the plan's fronts: GEO, SEO, paid media, social media, video, websites and sales. Each piece comes from an action in the plan and follows a rule that never changes: nothing is produced without a preview approved by a Mind specialist, and no copy goes out without a quality review.

The review checks that everything matches what we know about the company, serves the action's goal and that the copy is actually good: a hook, specificity, its own voice and no generic text. If you can swap the brand name for a competitor's and the copy still makes sense, it goes back.

Sample piece workflowreels · content front

Piece request tied to the planaccount team
Preview: angle, copy, sketch and two alternativescopywriting
Approve, adjust or change the angleMind specialist
Production by the teamteam specialist
Final review and deliveryquality review

8.6Copy score on our quality scale. Below 8.0, or with hook and specificity below 7, the piece doesn't move forward.

DeliverableFinished pieces, a single client dashboard and the week's Weekly with the data

HowOne specialist accountable for each front, with a review before every delivery

GEOCitable content, structured data, external authority and biweekly monitoring

Company stages

Every company is at a different stage. The plan respects that.

In Map, each area of the company is assigned a stage. It defines what makes sense to prioritize now, and avoids marketing's most expensive mistake: trying to scale what hasn't even been validated.

Validate

There's a hypothesis, but no proof yet that it works.

Priority: cheap tests, first sales, offer and price fit

Mature

It already works, but relies on improvisation: it lacks process, measurement and consistency.

Priority: CRM, sales process, consistent content, tracking

Scale

A repeatable, measured process, with known acquisition cost.

Priority: more media budget, partnerships, new channels

Innovate

Consolidated scale, with room for the new.

Priority: new products, markets and models

No averages to hide problems. The company's stage is that of its most lagging critical area among offer, audience, sales and revenue. A company with excellent marketing and improvised sales is in Mature, and the plan starts with sales.

Why it works today

A method designed for the AI era, without losing human judgment.

AI made production cheap and fast. What became expensive is knowing what to produce, for whom, and making sure it doesn't come out like everyone else's. The MIND Method was designed around that.

One specialist accountable for each front

Each front has a Mind specialist who knows your business. We use technology to speed up research, analysis and production, but the one who decides, reviews and approves is always a person.

A single client memory

Everything we learn in Map becomes a memory that every stage and every person reads. Nothing gets lost when analysts change.

Data before the plan

Integrate checks tracking and builds the baseline before any goal is set. We plan with numbers, not guesswork.

Human veto on copy

No piece is produced without an approved preview, and no copy goes out without a minimum score on our quality scale.

GEO first: one single version of your company

Your site, Google, social, ads and salespeople start saying the same thing: same services, prices, differentiators and data. Without mismatched information, customers trust you more, and AI has the confidence to recommend you.

	Traditional agency	MIND Method
Starts with	Post and campaign calendar	Company map, built at the company
Data	Report at the end of the month	Tested tracking and a baseline before the plan
Plan	Loose monthly ideas	Quarterly strategic plan, with a goal at the end of the cycle
Use of AI	Generic text at scale	Technology in support, with a specialist reviewing every deliverable
Search	SEO for Google	SEO and GEO: Google, ChatGPT, Gemini and Claude

The cycle

It's not a one-off project. It's a cycle that improves every quarter.

The method runs in three-month cycles. With each cycle, the data base grows, the plan gets sharper and results reach a new level.

Cycle 1Diagnosis and baseline

120

Cycle 2First goals hit

165

Cycle 3More budget on what converts

210

Cycle 4Predictable scale

Example: quote requests per month at the end of each cycle

Quarterly cyclesCounted from each client's start date, with actions split by month.
Weekly meetingEvery week, a meeting to review the data and adjust the plan.
Cycle reviewBefore each new cycle, we update the baseline, the map and the plan.

FAQ

About the MIND Method

What is the MIND Method?

It is Mind Marketing's four-stage method: Map (understand the company and produce the Company Map), Integrate (connect access and data and build the baseline), Navigate (the cycle's strategic plan) and Develop (execute and measure, with specialist review).

How long does a cycle last?

Mind works in quarterly cycles counted from each client's start date. The first month builds the structure, the second launches and the third optimizes. Before each new cycle, the cycle review updates the data and the plan.

Does Mind use artificial intelligence in the method?

Yes, as a tool for research, analysis and production. No strategy or piece goes out without review and approval by a Mind specialist.

Where does GEO come in?

In Map, with the AI presence diagnosis. In Integrate, with citation monitoring. In Navigate, with the questions where the brand needs to appear. In Develop, with citable content, structured data and external authority.

Do I need to hire all four stages?

Map can be hired on its own, as a company diagnosis. The following stages depend on it, because they use the memory and the Company Map built there.

Does the method work for companies of any size?

Yes. The Company Map identifies the stage of each area (Validate, Mature, Scale or Innovate), and the plan is built for that stage. A company validating its offer gets a very different plan from one that is already scaling.

Start with Map

Before any post, a map of your company.

Map can be hired on its own. You get your Company Map, with the stage of each area, and a diagnosis of what AI says about you.

I want to start with Map